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The Super Bowl of Data-Driven Marketing Potential
I absolutely love football, so when the Super Bowl came to our hometown Phoenix, it was my paradise! Football on every.single.channel. Current and former NFL players were everywhere – I ate breakfast...
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The Missing Connection Between Big Data and Great Insights for Data-Driven...
I found a truly cringe-worthy article today that shows what popular websites looked like more than a decade ago and what they look like today. Looking back to what was cutting-edge in 1996, or even...
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The Secrets about Email Marketing No One Tells You
The Secrets about Email Marketing No One Tells You Great email marketing has the best ROI in the business, most marketers know. The return on investment can be nearly $40 for every $1 spent, according...
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Marketers Are Responsible for a Great Customer Experience – Are They Ready?
Marketers Are Responsible for a Great Customer Experience On Christmas Eve 2014, a customer in New York City ordered a package from Amazon at 10:24 pm and received it at 11:06 pm — just 42 minutes...
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The Easy Way to Marketing Technology Magic – and Better Data Quality
Make Magic with Marketing Technology and Data Quality It sounds like the turning point in a dramatic movie or book: With no time, money, or resources, you’re being asked to be the hero. If you’re a...
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Are You Ready To Do Personalized Marketing?
This article was originally posted on cmswire.com A few years ago, I was responsible for global marketing campaigns and was really excited about the power of personalized marketing. My head of...
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Quickly Become Data Driven and Increase Efficiency
Quickly Become Data Driven and Increase Efficiency “We need to be more efficient.” “We need to be more nimble.” “We need to show results.” Phrases like these are commonly heard at meetings every hour...
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3 Must Haves to Master Data-Driven Marketing Excellence (Part 1)
This blog post was authored jointly by Jim Davis, CMO of Informatica and by Rishi Dave, CMO of Dun & Bradstreet. This is the first in a three part series on Data-Driven Marketing. The Best...
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Test, Learn & Scale for B2B Marketing Data Quality Gains
This blog post was authored jointly by Jim Davis, CMO of Informatica and by Rishi Dave, CMO of Dun & Bradstreet. This is the third in a three part series on Data-Driven Marketing. The Best...
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7 Myths of Data-Driven Marketing
As marketers become increasingly data-driven, more doesn’t automatically translate into better. As marketers become increasingly data-driven, more doesn’t automatically translate into better. Since...
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